The beginning

My roots in the media actually go back more than 25 years. It all started in 1992 working together with Wolfgang Beinert, the award-winning typographer and designer, who meanwhile relocated to Berlin. The three years I spent there were followed by stints at various publishers (including Presse-Druck und Verlag, Augsburg, Lebensart Media/Design Hotels and IDG Publishing, Munich).

Before taking steps towards independence with Elitesse Media & PR in May 2005, I was in charge of advertising sales and client events for the German editions of the American Express magazines Departures and Centurion. These international client magazines go out to Platinum and Centurion credit cardholders 4 times a year. A variety of themes from the world of luxury, together with expressive picture language and layout, won Centurion magazine the Corporate Publishing Prize twice in a row for “Best B to C Magazine in the field of finance”.


Both the excellent contacts and the skills I had gained were the perfectl basis for meeting new challenges with my own business. In May 2005 I made this plan a reality by setting up my own little agency called ELITESSE.The focus lies on consulting fashion and beauty brands and helping them to appear in the relevant media. What I could call innovatice is the fact, that I neearly 100% work on a paid-by-performance concpet. Coming from sales jobs I was used to be rated according to my efforts, so I transferred that principle to my new PR work. I have been working according to that concept since the beginning of me freelance work. And I have been happy with this decision and model ever since and I am still on the right path to achieving my professional dreams and ambitions.

“Happiness is the meeting of fantasy and reality”

(Alexander Mitscherlich, Ger. psychologist and doctor)